Effective Date: 01/09/2025
Website: sellmygoldforcash.co.uk
At Roy’s Jewellers (“we”, “us”, “our”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal data in accordance with UK GDPR and the Data Protection Act 2018.
1. Information We Collect
We may collect the following information when you use our website or services:
Personal Identification Data: Name, address, email address, telephone number.
Transaction Data: Bank details (for BACS payments), purchase history, valuations, and offers.
Technical Data: IP address, browser type, device information, cookies (see Cookie Policy below).
Communications: Emails, phone calls, and live chat interactions.
2. How We Use Your Data
We use your data to:
Process valuations and offers for your precious metals.
Fulfil orders placed through our Online Store.
Make payments to you via BACS or postal cheque.
Respond to your enquiries and provide customer support.
Send you service-related communications (e.g. order confirmation, valuation offer).
Improve our website, products, and services.
We will never sell or rent your personal data to third parties.
3. Lawful Basis for Processing
We process your data on the following bases:
Contractual necessity: To provide our Gold Buying Service or fulfil an online order.
Legal obligation: To comply with record-keeping requirements (e.g. anti-money laundering laws).
Legitimate interest: To improve our website, prevent fraud, and protect our business.
Consent: For marketing communications (where you have opted in).
4. How We Store Your Data
Your personal data is stored securely in encrypted systems. We retain data only for as long as necessary to:
Complete the purpose for which it was collected, or
Meet legal, accounting, or reporting requirements.
5. Sharing Your Data
We may share data with trusted third parties who help us deliver our services, such as:
Postal/courier services (to deliver postage packs and returned items)
Payment providers (to process BACS payments)
IT and website support providers
All third parties are required to respect your privacy and keep your data secure.
6. Your Rights
Under UK GDPR, you have the right to:
Access the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your data (where legally possible).
Object to processing or request data portability.
To exercise these rights, contact us at roy@sellmygoldforcash.co.uk
7. Marketing Communications
We will only send marketing emails where you have given explicit consent. You can unsubscribe at any time by clicking the unsubscribe link in our emails or contacting us directly.
8. Complaints
If you are unhappy with how we process your data, please contact us first so we can resolve the issue. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) via ico.org.uk
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated effective date.
